Cookie Policy

Statutory Cookie and Tracking Policy

Domain: successfulgardendesigner.com
Data Controller: Rachel Mathews
Effective Date: 16 October 2026
Statutory Gateway: Privacy and Electronic Communications Regulations 2003 (PECR) Regulation 6; UK GDPR Articles 4(11), 6(1)(a), 7(3), 12, and 13; Data Protection Act 2018.

Scope and Purpose of this Policy

This policy explains how this website deploys cookies, pixels, and local storage technologies on your terminal equipment.

We process your data strictly in accordance with UK data privacy legislation.

We place strictly necessary cookies by operation of law to deliver requested services.

All analytics, functional, and marketing trackers require your prior, explicit, opt-in consent before executing.

What Cookies and Tracking Technologies Are

A cookie is a small text file placed on your device by our web server when you visit our website.

Persistent cookies remain on your device until their designated expiration date or manual deletion.

Session cookies expire automatically once you close your web browser session.

We also deploy tracking pixels and browser local storage to measure interactions, load content, and deliver marketing campaigns.

Strict Standards of Consent and Control

We never deploy non-essential cookies on an implied, passive, or pre-ticked basis.

When you first access our website, our Cookie Preference Centre allows you to accept or reject non-essential categories granularly.

Your selection is recorded securely and held for a maximum period of 12 months before re-prompting.

You maintain the absolute statutory right under UK GDPR Article 7(3) to alter or revoke your consent at any time.

Parity of Consent Revocation

Withdrawing consent is as straightforward and immediate as providing it.

You can reopen the Cookie Preference Centre at any moment by clicking the persistent "Cookie Settings" link located in our website footer.

Switching a category off immediately ceases further tracking and stops script execution.

You may also configure browser settings to block scripts, though disabling strictly necessary cookies will impair core site functionality.

Detailed Inventory of Tracking Technologies

1. Strictly Necessary Trackers (Consent Exempt)

These trackers are essential for secure navigation, session integrity, and e-commerce cart operation.

• CookieConsent | Provider: Cookiebot | Type: HTTP | Expiry: 1 year
  Purpose: Records and preserves your specific cookie consent choices across our domain.
• wc_cart_hash_# & wc_fragments_# | Provider: successfulgardendesign.com | Type: HTML/Session | Expiry: Persistent/Session
  Purpose: Maintains e-commerce shopping cart stability and updates basket totals during transactions.
• __cfduid | Provider: successfulgardendesign.com (Cloudflare) | Type: HTTP | Expiry: 1 year
  Purpose: Identifies trusted web traffic and filters malicious automated security threats.

2. Performance and Analytics Trackers (Prior Consent Required)

These trackers gather aggregated, pseudonymised telemetry to measure site usage and operational performance.

• _ga, _gid, _gat | Provider: Google LLC | Type: HTTP | Expiry: 2 years (_ga), 24 hours (_gid, _gat)
  Purpose: Allocates a unique ID to record visit patterns, throttling request rates and measuring domain traffic.
• _gauges_unique, _gauges_cookie | Provider: Gaug.es | Type: HTTP | Expiry: 1 year (unique), 24 hours (cookie)
  Purpose: Records visitor counts and server traffic load metrics in aggregate.
• flowplayerTestStorage | Provider: successfulgardendesign.com | Type: HTML | Expiry: Persistent
  Purpose: Validates device browser capability to render embedded video content smoothly.

3. Functional Enhancement Trackers (Prior Consent Required)

These trackers remember your interface preferences and power embedded media tools.

• player, sync_active | Provider: Vimeo LLC | Type: HTTP/HTML | Expiry: 1 year / Persistent
  Purpose: Remembers player configuration, preferred volume, and display quality settings for embedded video lessons.
• local_storage_support_test | Provider: X Corp (Twitter) | Type: HTML | Expiry: Persistent
  Purpose: Tests browser storage capabilities to optimise social widget rendering speed.
• _kjb_session | Provider: Kajabi | Type: HTTP | Expiry: 24 hours
  Purpose: Manages authenticated states and class access forms for free training webinars.

4. Marketing and Retargeting Trackers (Prior Consent Required)

These trackers create behavioural profiles to serve targeted advertisements across third-party platforms.

• _fbp, tr | Provider: Meta Platforms Ireland Ltd | Type: HTTP/Pixel | Expiry: 3 months / Session
  Purpose: Tracks user conversions from Facebook advertisements and facilitates algorithmic retargeting.
• IDE, test_cookie, ads/ga-audiences | Provider: Google LLC (DoubleClick) | Type: HTTP/Pixel | Expiry: 1 year / 24 hours / Session
  Purpose: Measures advertising conversion efficacy and delivers personalised display adverts across the Google Network.
• VISITOR_INFO1_LIVE, YSC, PREF | Provider: YouTube (Google LLC) | Type: HTTP | Expiry: 179 days / Session / 8 months
  Purpose: Monitors video consumption, estimates device bandwidth, and coordinates remarketing on Google properties.
• _pinterest_cm | Provider: Pinterest Inc | Type: HTTP | Expiry: 1 year
  Purpose: Tracks user engagement with embedded Pinterest pins and measures platform conversion.
• hzref, vct | Provider: Houzz Inc | Type: HTTP | Expiry: 1 year
  Purpose: Powers embedded professional reviews and tracks referral metrics back to directory profiles.

International Data Transfers

Certain third-party trackers transmit collected information outside the United Kingdom to servers in the United States.

Where transfers occur, we safeguard personal data in strict compliance with UK GDPR Chapter V.

Transfers rely on the UK Extension to the EU-US Data Privacy Framework or UK International Data Transfer Agreements (IDTAs).

Standard Contractual Clauses (SCCs) are maintained with suppliers alongside assessed technical and organisational protections.

Data Protection Officer and Inquiries

For substantive questions regarding this policy or to exercise statutory data rights under the UK GDPR, contact:

• Email: [email protected]
• Postal Address: Data Compliance Team, Successful Garden Design, New Road, Aldham, Colchester, Essex CO6 3QT.

Procedural Distinctions: Supervisory Oversight vs Civil Redress

• The Information Commissioner’s Office (ICO): The independent UK supervisory authority empowered under PECR and the Data Protection Act 2018 to investigate regulatory complaints, issue statutory enforcement notices, and impose administrative penalties.
• The Civil Courts: County Court and High Court proceedings are reserved for private civil actions under UK GDPR Article 82 seeking quantifiable damages for material or non-material detriment (distress), or compliance orders under Section 167 of the Data Protection Act 2018.